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Objective:
Our
client wanted a powerful application to complement his budding coin
distribution business and to integrate it onto the web. The site needed
to capture the users attention as soon as they entered the site. There
could be no mistaking the purpose of the visitors they were targeting-
serious and first time coin collectors. The concept of the site was
two-fold: to allow the end user to use CoinLand to select the particular
coins they required with minimal distraction, and secondly, to allow
their staff to manage the website completely and efficiently from the
powerful back end application. The main objective was to bring the
entire business process online and eliminate the need to manage any part
of the business offline.
Solution:
We decided that their needs would best be met if we designed an
extremely robust database that could sufficiently handle the large
inventory requirements as well as the robust nature of the end user
requirements needed to search through the products.
The staff at CoinLand needed to have full control of the products
that would ultimately be displayed on the site as well as an inventory
management system , we developed the site around these ideas. The basic
principles of functionality for the database were broken down as
follows:
Database:
- CoinLand
staff would be able to select products to go onto their unique
feature- the ‘Coin-Tinuous Sale’.
- CoinLand
administrators will be able to access the information from the
database at any time to utilize the info for targeted campaigns.
- The
database will store all relevant information regarding the amount,
type of product etc. This will be categorized and then
sub-categorized.
- The
CoinLand staff will be able to upload images of products through
their administration console.
- All
orders will be received and fulfilled through the database by the
administrator.
Once the user has selected
their coins they will be automatically stored together, similar to a
shopping cart scenario. At the check out point the coins will be grouped
together and shipped accordingly.
The
look of the site needed to be clean and simple to navigate as the
intention of the site is to sell the coins, and to allow newcomers to
navigate easily through the products and get into the art of coin
collecting.
Conclusion:
We managed to deliver the finished product to the satisfaction of our
client. After testing and debugging the entire site meticulously we were
all satisfied with the finished product. The functionality of the site
was extremely well received by our client and has been well received by
the public. CoinLand is truly one of the Web’s major success story and
continues to grow from strength to strength astounding everybody with
the sales volume it consistently generates.
We
are happy to say that our relationship with CoinLand is a very solid one
and we are continuing to work together on some other exciting modules to
add to the existing site…watch this space for an update!
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